Joe Calzaghe to promote Lonsdale gear

Posted: May 4, 2012 in Uncategorized

British boxing legend Joe Calzaghe has signed a partnership agreement with British boxing brand Lonsdale, Lincboxing can reveal.

The former super-middleweight, who retired from professional boxing in 2009 with a 46-0 undefeated record, will endorse Lonsdale training apparel and related equipment and participate in promotional events and activities for the brand both nationally and internationally.

The Welshman remains one of Britain’s most successful-ever boxers and his record speaks for itself.

He is a former WBO, IBF, WBC, WBA super-middeweight and light-heavyweight champion and the longest reigning world boxing champion in recent years.

Over a period of ten years he made 21 successful defences of his WBO Super Middleweight title and retired undefeated in 2009. In 2007 he won BBC Sports Personality of the Year.

Calzaghe said: “Over the course of my career I have often fought and trained in Lonsdale clothing and equipment, including during my unification fight with Mikkel Kessler at the Millennium Stadium in 2007 and against Bernard Hopkins in Las Vegas in 2007,” he says. “Now it’s great to be actually working with Lonsdale and helping to promote the brand.”

According to Sunny Singh, Lonsdale Sports Marketing Manager, “Joe’s an absolute legend of British boxing and it’s great to have someone with his great experience and credibility joining the team.

ImageHe joins boxing greats such as Muhammad Ali, Henry Cooper and Sugar Ray Robinson who have all represented the Lonsdale brand.”

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